AI Insights · Timothy · July 2025
Top 5 Word Puzzle Games on Android in New Zealand, Q2 2025
Explore the performance trends of the top 5 word puzzle games on Android in New Zealand during Q2 2025, including downloads, revenue, and active user data.
In the second quarter of 2025, the Android platform in New Zealand saw notable activity among the top word puzzle games, with NYT Games: Wordle & Crossword leading the pack. This game from The New York Times Company exhibited a substantial increase in weekly revenue, climbing from approximately $428 to $1.16K by mid-June. Downloads peaked at about 863 in mid-April, while weekly active users grew steadily from 34.5K to nearly 39.5K by the end of June.
Wordscapes by PeopleFun maintained a consistent revenue stream, peaking at around $768 in the last week of June. Weekly downloads began at 726 and hit a high of 1.06K by mid-April, before stabilizing. Active users showed a decline initially but rebounded towards the quarter's end, reaching 18.4K.
Another offering from PeopleFun, Wordscapes Solitaire, experienced a varied performance. Revenue fluctuated throughout the quarter, closing at approximately $561. Downloads started strong at 1.29K, with a moderate decline towards the end of the period. Active users showed a slight increase, ending the quarter at about 5.8K.
Zynga's Words With Friends Word Game maintained a moderate revenue, peaking at $587 in early May, while downloads remained relatively stable around the 100 mark. Active users fluctuated, peaking at over 1K early in the quarter before settling around 894 by the end.
Finally, Scrabble® GO-Classic Word Game by Scopely saw steady revenue growth, culminating at $352. Downloads and active users experienced minor fluctuations, with downloads reaching up to 430 in mid-April and active users peaking at 2K in early May.
These insights highlight the dynamic landscape of word puzzle games in New Zealand, with more detailed analytics available through Sensor Tower.